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Search Engine Optimisation and Marketing
Search engine optimisation was once a black art, practiced by specialist companies who's raison d'etre was to outsmart the ever-changing criteria set by the search engine industry. This led to unscrupulous and spam-like activities being carried on in the name of otherwise respectable companies.
As a result, the search engines changed the rulebook and now the best way to achieve high page rank is by including lots of accurate and worthwhile content of an informative nature, together with careful selection of keywords and phrases to be used throughout the site.
The main UK and international search engines have their own particular preferences, and Massmedia Ltd will design them in from the outset - or in the case of an existing site, recommend changes to improve the sites acceptabilty to the search engines.
Pay-per-click ad campaigns are set up and maintained to fit your budget, without exhorbitant commission charges.
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