As on-line auctions become more popular, there are more small web auctions appearing, either stand-alone websites or built into other larger sites as a feature. By offering your products to the public at discount prices in this way you can enhance sales, clear obsolete stock and build your client base by entertaining them.
Massmedia and Cooper Holt designed and built such an auction for Gemondo Ltd. This auction is a "reverse auction" in that the prices go down, not up. Coupled with a loyalty points scheme, and other bespoke enhancements, this auction is a ground-breaking development in on-line marketing.
There is now a complete "Auction in a Box" solution for you, available from the developers, Cooper Holt ltd. See an example implementation of the product here.